Services / Analytics
Advanced analytics
Advanced analytics covers the models that go past reporting: forecasts, segments, customer value and propensity scores. Nilaad builds them for a named decision and checks whether the person making it uses them.
When to call us
- Planning runs on last year's numbers plus a guess.
- Marketing treats every customer the same.
- You want a model and have nobody to build or maintain it.
- A model exists and nobody trusts its output.
What we do
- Frame the decision and the measure of a good answer.
- Prepare the data and build the model.
- Test it against what happened.
- Put it where the decision is made: a dashboard, a tool or a data feed.
- Hand over the code and the method.
What you have at the end
A model in use, its accuracy on your data and the code in your hands.